Empowering creators
and audiences to
get better, together
About us
We provide infrastructure for creators to help people live better
We believe creators are the future of media and they deserve infrastructure that matches their ambitions.
Better Media provides the editorial, operational, and technical support that personal development creators need to scale their impact.
Our mission is simple: Help creators amplify their reach, boost income, and transform more lives through quality storytelling and journalism.
Meet our team
Justin Bank
Previously Washington Post, New York Times, and NPR. Specializes in editorial strategy, audience growth systems, and operational excellence. Focused on turning clear stories into durable growth.
Liz Tenety
Co-founder of Mother.ly. Expert in audience development and brand strategy with deep experience scaling mission-driven communities and content businesses.
Yuri Victor
Co-founder of Vox.com. Product and design leader building intuitive, high-impact tools and systems for modern media organizations and creators.
How we can help
We're journalists with a
business mindset
Strategy & Editorial
Positioning, programming, narrative systems, editorial calendars, content ops, and standards
Creative & Production
Video, design, and campaign assets for cross-platform distribution
Growth & Partnerships
Audience development, paid and earned playbooks, partnerships, licensing, and cross-creator bundles
Revenue & Business
Subscriptions, coaching, training, sponsorships, bundles, pricing tests, funnels, and retention systems
Technology
AI-enabled applications, workflow optimization tools, content management, community features, analytics, and integrations
The way we work
1
Discovery
Creator and audience interviews; competitive benchmarking, current-state audit; opportunity mapping.
2
Design
Narrative architecture, programming model, creative territories, and monetization plan.
3
Build
Content systems, production workflows, technology setup, and growth playbooks.
4
Scale
Distribution, partnerships, analytics, and iterative optimization.
These are our values
We choose clarity over noise because creators need focus, not complexity. • Our craft with purpose ensures that every decision is intentional and aligned with your mission. • We put evidence before ego, letting results guide us rather than pride. • We approach every relationship as a partnership, not vendor-ship, because lasting success is built together. • And we believe in responsible growth, scaling with care to create lasting impact. •